Montreal-based editor and entrepreneur, Janna Zittrer, launched Montreal Shopping Tours in 2012 to give visitors and locals the chance to discover the city’s best independent boutiques and locally based fashion brands through customized tours.  Janna shares a few of her tips and trend advice on dressing in Montreal for summer events.

Janna’s Summer Event Style Picks:

01 Garden Party

Dress, Alice + Olivia Greer Dress, C$425 at JoshuaDAVID; sandal, C$245 at La Canadienne ; purse, C$150 at Rudsak. 

02 Rooftop Fête

Dress, C$174 Eve Gravel ; sandal, C$178, Rosegold at Holt Renfrew; purse, C$135 at Marie Saint Pierre.

03 Sunday Brunch

Dress, Iris Setlakwe, C$345; wedge, C$120 at ALDO; purse, C$245 at M0851. 

INTERVIEW: Janna Zittrer, Montreal Shopping Tours

01 What is your fashion motto?
I have two: “You never know until you try it on” and “Buy only what you love, with no exceptions.”

02 How would you describe Montreal’s fashion scene?
A little bit elegant and a little bit effortless. It’s altogether chic but never fussy.

03 What did you wear to the last event you attended?
I was recently a guest judge at the Heels & HeART fashion show to benefit the Leukemia & Lymphoma Society of Canada. I wore this incredible dress by Diane von Furstenberg with an abstract leopard print and black-lace overlay details and simple, black single-sole heels.

04 What can someone expect from a Montreal shopping tour?
Every tour is customized to cater to our clients’ needs, and includes personalized store recommendations, shopping tips, trend advice, exclusive discounts, transportation and a goodie-packed swag bag for a social shopping experience like nothing else in Montreal.

05 What question do you get asked most often when people find out what you do?
I’m often asked where my clients come from, and I’m always happy to report it’s evenly split between locals and out-of-towners. It’s always fun to help tourists discover new stores in a new city, but I also love introducing Montrealers to a new go-to boutique in their own backyard.