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Pop-Up Retail to Food Museum

Issue 05

Transforming a flagship store into a three-dimensional cookbook exhibition is no small feat.  To expand on the 2012 launch of Normann Food, the recipe concept of Danish design company, Normann Copenhagen, the entrance hall of the company’s flagship store was converted into a life size food and kitchenware exhibit.

Normann Copenhagen in Countlan Issue 05

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The store’s all-white gallery-like entrance was brightened by 12 recipes devised by Peter Elmegaard, the store’s Retail Director and exhibited alongside arty installations of Normann Copenhagen’s kitchen collection inspiring visitors to think creatively when serving their dishes at home.

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Photo Source: Normann Copenhagen

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